For one week every fall, Reykjavik, Iceland, morphs into the live music capital of the Scandinavian world.
“The city lights up and people go crazy,” said Caitlyn Dougher, a third-year music industry major who helped organize the party.
Last semester, Dougher worked on co-op as public relations and marketing assistant for Iceland Airwaves, the city’s annual five-day music festival. She drew thousands of concertgoers from all over the world through a five-month social media campaign on Twitter, Facebook, and Instagram, writing clever band descriptions, designing ticket giveaway contests, and uploading pretty pictures of the city that received hundreds of Facebook “likes.”
As …read more